Posted 12 April 2011 - 09:06 PM
Posted 12 April 2011 - 10:26 PM
Posted 13 April 2011 - 02:05 AM
It's defintiely a two syllable though, and it bugs me when people call it 'sierra'. TOO MANY SYLLABLES!
My pronunciation has been with a long flat e... like 'seer' (or sear - like a steak) + 'ra' (but not 'see' + 'ra', because 'see' ends with a 'y' sounds in my aussie accent
Posted 13 April 2011 - 08:47 AM
Heard them all...
I've always said Sera as terror myself.
Posted 13 April 2011 - 12:22 PM
Me: It's a Toyota Sera.
Them: I didn't think Toyota made the Sierra.
Me:No, S-E-R-A, like it's spelt on the back of the car, look it even lights up! Flappy doors! Woooo!
I also get the Sierra thing *EVERY SINGLE TIME* I go to a parts place..... Maybe it's something to do with the Australian accent..
Or I get the usual *Check out that sweet car!* *What is it?* whispered between themselves, which saves me the above conversation.
Posted 13 April 2011 - 06:23 PM
On sera4lyfe website the name is from the French will be.So ask a Frog.Que sera sera.
In Turkish and Albanian it means Greenhouse.
Posted 13 April 2011 - 08:48 PM
Chris_C sent an email to Mr. Misono - head of design at Toyota, and got the following reply.
I have now had an email from Mr.Kaneko:
"I was asked from Mr. Misono (top manager of the design division at Toyota Motor Corporation) that you want some information about the Sera developing story.
At that time I was a chief engineer at T.M.C., and engaged in Sera project team from 1983 to 1993.
In 1995 I moved to Kanto Auto Works, in which we manufacture about 10%domestic Toyota-brand-vehicles. Now I live in Yokohama with my family, an old beagle and an older darkgray Sera.
I am very happy to hear that there are still considerable number of Sera owners in the world, because I thought Sera was only domestic model and its sales volume were very low.
Although my English and my memory is very, very poor, I am glad to answer your question. I hope you might understand them completely.
First of all, I explain the Sera developing method. New car projects are generally made systematically and functionary in every part of the
company. But Sera project was unusual. Sera team consisted of scores of members, including designers, engineers, product planners, market
investigators, sales stuff, etc., and adopted rather guerilla tactics.
Questions and Answers
1) Sera naming: New naming is always very hard work for product planners. Sera naming was also in the same situation. In conclusion,
we chose and decided Sera from various categories and variations, one of the reasons is its elegant and exotic sound for most Japanese.
2)Market: Of course Toyota has been No.1 automaker in Japan since 1950, but there were some critics that Toyota seemed conservative and
targeted mass market only. In order to change and appeal the image, top management decided to challenge a new market with a new, striking
concept model. So, Sera developing team aimed a casual sporty car that was far from usual Toyota car line-up, for young aggressive people.
3) Developing years:
1983~1985 ==market investigation
1985~1990 ==planning, designing, engineering, product arrange
4) Compromise from the AXV $B-6 (B: Concept models are often designed idealistically. Lots of works needed to shift from concept car stage to production stage.
---manufacturing, ergonomics, cost, performance, etc.
---ex. difficulty about large glass formation
Except those things, I believe Sera succeeded to AXV concept and design.
5) IAD: I cannot remember the IAD. As far as I know Sera was completely Toyota original design.
6) Sera variation models: We had a few Sera conversion models including a power-up engine version, but could not launch in the
market. Now I clearly remember the unfinished 2seater semi-open-model without the rear wind glass, and with canvas top.
7) Oversea model: Team members researched to export Sera, but gave up the plan because of the difficulty of sales estimation.
8) Accessories: I am sorry I don't know the details of accessories except Toyota genuine parts.
9) Anecdotes,1: At a team meeting in 1985, one of our members presented a paperboard car model with diagonal moving gullwing doors.
We were fascinated with this idea, and decided that our target would have a new gullwing doors, even if there were many technical problems
to solve. The name of the hero was young Misono himself.
10) Others: In Japan we also have a Sera club called Sera-Gullwing-Freak. Now I am inquiring the activity of the club.
If you want further questions or opinions, please ask me again. Someday, I hope I can find Sera driving outside Japan.
Another top bloke!
So Sera was given its name because it sounded nice. So much for the Turkish greenhouse theory?
Anyone for a Sera convertible?
The bit about IAD was in response to rumours that some of the design was done by IAD in Worthing - apparently not.
I am emailling Mr.Kaneko back thanking him for his information. I don't want to pester him with lots of correspondence but if anyone
has any questions I can put them to him.
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